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Allianz Annual Report 2012

Annual Report 2012    Allianz Group112 monitor the impact of our improvement measures and the fulfillment of defined service levels. Despite a difficult economic environment, we managed to keep our customer base stable at approximately 78 million customers worldwide in 2012. For further information about our customers in selected markets, please refer to Our Insurance Markets on page 96. Customers by region/country 1 C 014 as of 31 December 2012 [31 December 2011] in % France 6.4 [6.4] Rest of German Speaking Countries 2.7 [2.7] Italy 7.4 [7.4] Germany 24.2 [24.4] Rest of Europe & Latin America 14.0 [13.4] Anglo Markets 7.5 [7.0] USA 1.6 [1.6] Growth Markets 36.2 [37.1] 1 Customer figures exclude microinsurance and pension funds clients. SUSTAINABILITY IN PRODUCTS AND SERVICES Green solutions Allianz has a Group-wide strategy covering climate-related risks and opportunities for our business and clients, which commits us to play a leading role in supporting the develop­ ment of a low-carbon economy. We work to both reduce our own carbon footprint and use our position as a leading global financial services provider to raise awareness about the risks and opportunities arising from climate change. We also aim to develop and offer green products. We offer our private and commercial customers a growing number of green products and services that help mitigate thenegativephysicaloreconomiceffectsofclimatechange or take its environmental impact into account. We cur- rently offer more than 130 green products, which cover all of our business segments, including (re)insurance, assis- tance and asset management. We were the first financial services company to establish a comprehensive, Group- wide definition of green products and are working on further increasing transparency regarding their contribution to our overall financial performance by, for example collect- ing revenue indicators centrally.  96  Our Insurance Markets Examplesofgreenproductsonthecommercialsideinclude tailor-made insurance products for large-scale renewable energy projects and green building insurance to cover facil­ ities or offices that have been built or refurbished to be more energy efficient. For private customers, examples include rewarding drivers with climate-friendly and fuel- efficient cars with a special discount on car insurance, property insurance – including roof-mounted solar panels – and investment vehicles such as our EcoTrends fund, which allows customers to put their money in clean tech- nologies. Microinsurance For low-income families in developing countries, microin- surance is a means of managing the risks associated with natural disasters, accidents and illness. ­Allianz provides a safety net to over 17 million people in Asia, Africa and Latin America through its microinsurance offering. Our products range from life insurance and savings plans to crop index insurance. While profit expectations are much lower than inthetraditionalinsurancebusiness,thereisastrongbelief that familiarizing low-income customers with the concept of insurance in general, and the ­Allianz brand in particular, will pay off over the years as these customers move up the economic ladder. In 2012, we established an industry-first operational defini- tion for microinsurance, enabling us to increase the con- sistency and transparency of our microinsurance products in the Group. We also developed a set of key performance indicators to measure and better control the financial and social performance of microinsurance. 2012 saw strong growth in the number of insured people andgrosspremiumswritten(GPW).Thenumberofinsureds grew faster than GPW as growth mostly came from group term life policies, which carry particularly low premiums. In terms of markets, India was the biggest growth market in 2012 with an increase of 11.7 million insured people. The drop in GPW in 2011 was due to the microcredit crisis in India. The situation has now stabilized, for example with the introduction of microcredit information bureaus.